The answer to your expectations in international negotiations  !


To grasp differences is also to accumulate the richness of the other's culture. Whatever the country, Garuda shows you the key points in order to be fully accepted by « the other » and therefore be convincing when negotiating

• Training Objective


To understand and be understood by your partner of any nationality in order to develop your international activities

  • through integration of the concept of CULTURE, associated with rites and traditions. Several countries in Europe and Asia are presented and a specific country can be studied in particular.
  • through listening for the underlying meaning in the relation and through observing the motivational processes.
  • through sharing lived experiences between the participants.


• Competences developed during the training

  • To understand what a culture and its foundations are,
  • Analyse the values and the associated attitudes and behaviors,
  • To learn how to be sensitive to the reactions of the other and to integrate his difference, to grasp his motivation,
  • To integrate concepts of : distance in relations, time, chronological space, vision and cultural context,
  • To engage in the mutually satisfactory plans of working together.


• Who is concerned by this training ?

Anyone who has contact with foreign cultures.
Anyone who wants to develop his business abroad


• Training Method

Develop awareness through experiences in plenary (films, case studies, complex role plays)
  1. Analysis and reflection on individual experiences
  2. Structuring in groups, conceptualization
  3. Teacher's theoretical contribution, corrections
  4. Validation of the seminar with the trainer
In order to engage the thought process, the theoretical contributions are dealt with after the practical exercises of awareness. All trainees participate.


• Amount of Participants and Length of Training


10 maximum - with participants from different companies. This number can change in the case of an individual company training session. Seminars are 2 days.



• The Tools


Each participant will receive a complete file on which they will have worked, including their own experiences and analysis, as well as a video of their performances on practical exercises.


• Specialized Trainers


Each trainer has several years of extensive experience in high-end sales and marketing.

3 day seminar English
Understand the foundation of the culture ant that of your partner
Integrate cultural differences and avoid stereotypes
Master exchanges through a quality relashionship
Develop your performance to come to a conclusion
© Garuda 2006